LG OLED77CXPTA 77-inch CX 4K Smart Self-Lit OLED TV with AI ThinQ® - Factory Seconds
SKU:
Why choose LG OLED77CXPTA?
The LG OLED77CXPTA 77-inch 4K OLED Smart TV delivers breathtaking visuals powered by self-lit OLED pixels and the α9 Gen3 AI Processor 4K. With Dolby Vision IQ, HDR10, and Perfect Black technology, it captures every detail with true cinematic contrast. Dolby Atmos audio and AI Sound Pro create an immersive surround experience. Gamers benefit from VRR, ALLM, G-Sync, and FreeSync compatibility. Sleek and minimal in design, this Factory Seconds model has been tested and certified by Factory Plus, offering premium OLED performance backed by a 1-year warranty.
The LG OLED77CXPTA 77-inch 4K OLED Smart TV combines outstanding picture performance with advanced AI technology, designed for viewers who demand cinematic quality in every scene. Powered by self-lit OLED pixels, this display produces perfect blacks, infinite contrast, and exceptional colour precision - bringing films, sports, and games to life with breathtaking realism.
The α9 Gen3 AI Processor 4K intelligently analyses content to optimise clarity, colour, and depth. AI Picture Pro and AI Brightness Control enhance every frame dynamically, while Dolby Vision IQ, HDR10, and HLG adjust automatically to the lighting conditions in your room. Whether you’re watching a movie in the dark or streaming sports in daylight, the results are always vibrant and true-to-life.
The OLED Motion Pro feature ensures smooth motion and reduced blur for fast-paced action. With support for 4K at 120fps, VRR, ALLM, HGiG, NVIDIA G-Sync, and AMD FreeSync Premium, the OLED77CXPTA offers the performance gamers crave, minimising input lag for an ultra-responsive experience.
Sound is equally impressive. Featuring 40W Dolby Atmos audio, AI Sound Pro, and Clear Voice III, this TV delivers multidimensional sound that fills your space. WiSA wireless speaker compatibility, Bluetooth Surround, and eARC support provide flexibility for a complete home cinema setup.
Running on webOS 5.0, the TV offers seamless access to Netflix, Disney+, Prime Video, and Apple TV. The AI ThinQ platform integrates Google Assistant, Amazon Alexa, and Apple HomeKit, allowing you to control your TV and smart home devices through voice commands.
As a Factory Seconds product, the LG OLED77CXPTA is fully functional and has undergone testing by Factory Plus technicians. It may include minor cosmetic imperfections or packaging wear but performs flawlessly. Supported by a 1-year Factory Plus warranty, this model offers exceptional value for anyone seeking flagship OLED performance at a more accessible price.
Specifications
| Display & Picture Quality | |
| Screen Type | OLED |
| Screen Size | 77" (195 cm) |
| Resolution | 3840 × 2160 (4K Ultra HD) |
| HDR Formats | Dolby Vision, HDR10, HLG |
| Dolby Vision IQ | Yes |
| Wide Colour Gamut | Yes |
| Backlight Type | None (Self-Lit OLED) |
| Perfect Black | Yes |
| Ultra Luminance | Yes (Pro) |
| Image Processor | α9 Gen3 AI Processor 4K |
| AI Picture | Yes (Pro) |
| AI Brightness Control | Yes (HDR) |
| Resolution Upscaling | 4K Upscaler |
| FILMMAKER MODE | Yes |
| Motion Pro | Yes (Black Frame Insertion) |
| Colour Bit Depth | 10-bit |
| Smart TV Features | |
| Operating System | webOS 5.0 Smart TV |
| AI Platform | AI ThinQ |
| Voice Assistants | Google Assistant, Amazon Alexa, Apple HomeKit |
| Wi-Fi | Built-in (802.11ac) |
| Streaming Services | Netflix, Disney+, Apple TV, Prime Video, Stan, Optus Sport |
| Smart Home Compatibility | Google Home, Apple AirPlay |
| Audio Features | |
| Audio Output | 40 W |
| Audio Decoder | Dolby Atmos, Dolby Digital Plus, AC3, HE-AAC, MP3, FLAC, WMA |
| AI Sound | Yes (Pro) |
| Clear Voice | Clear Voice III |
| WiSA Speaker Compatible | Yes (2.0 ch) |
| Bluetooth Surround | Yes |
| Audio Return Channel | eARC / ARC |
| Gaming Features | |
| Variable Refresh Rate (VRR) | Yes |
| NVIDIA G-Sync Compatible | Yes |
| AMD FreeSync Premium | Yes |
| HGiG Mode | Yes |
| Auto Low Latency Mode (ALLM) | Yes |
| Connectivity | |
| HDMI Ports | 4 |
| USB Ports | 3 (USB 2.0) |
| LAN Port | 1 |
| Optical Audio Output | 1 |
| Headphone Output | Yes (3.5 mm) |
| RF Antenna Input | 1 |
| Bluetooth | Version 5.0 |
| Design & Dimensions | |
| TV with Stand (W × H × D) | 1723 × 1023 × 269 mm |
| TV without Stand (W × H × D) | 1723 × 993 × 56 mm |
| Weight with Stand | 35.9 kg |
| Weight without Stand | 26.7 kg |
| VESA Mount | 400 × 200 mm |
| Packaging & Shipping | |
| Carton Dimensions (W × H × D) | 1895 × 1130 × 285 mm |
| Gross Weight | 49.3 kg |
| Energy Star Rating | 5 Stars |
| EAN | 8806098663231 |
| Power & Certification | |
| Power Supply | AC 100–240V, 50/60Hz |
| Standby Power | Under 0.5 W |
| Warranty | 1 Year Parts and Labour (Factory Plus) |
12 Months Warranty on all Factory Second and Carton Damaged Products
FactoryPlus warrants this product for parts and labour in the Sydney Metropolitan Area for 12 months from date of purchase. Onsite warranty can only be provided in the Sydney Metropolitan Area for larger items as specified in Warranty conditions below.
Warranty Service
In the event that you require warranty please email our warranty team at service@factoryplus.com.au or if your matter is urgent please call the place of purchase.
FACTORY PLUS WARRANTY
For Service, please email service@factoryplus.com.au or if your matter is urgent, please call the place of purchase.
1. Subject to the conditions below, the product is warranted for parts and labour from the date of purchase, and period varies as follows:
- a) Full Manufacturer's Warranty on selected Brand New Products
- b) 12 Months Warranty on all Factory Second and Carton Damaged Products
- c) 3 Months Warranty on all Refurbished Products
2. The warranty covers normal domestic use only; and where the product is being used for a commercial purpose or the product was purchased for resale (wholesale purchase) the warranty period is three (3) months from the date of purchase. This warranty is not transferable. Normal domestic use does not include using the product in caravans, mobile homes, buses, aircraft or seacraft.
3. This warranty does not cover any product sold or supplied by us that is covered by a warranty given by a third party, such as the product manufacturer, agent, distributor or supplier.
4. Factory Seconds products may be recondition and may have imperfections, for example physical damage, missing pixels, corrosion, etc that do not affect the operation or performance of the unit. All products are sold on an 'as is' basis and the customer is responsible for inspecting the product before purchase and the warranty does not cover any such imperfection.
5. This warranty is provided on a return-to-base basis. This means the customer is responsible for returning the product to the place of purchase for warranty service and collecting it once the service is completed, unless collection and delivery are arranged.
We will provide in-home service within the Sydney Metro area for air conditioners, refrigerators, washing machines, and dishwashers.
For LED, LCD, Plasma, and OLED televisions with a screen size of 60 inches or larger, we will arrange collection and delivery of the unit.
6. This warranty does not cover and is not limited to exclusion of the following:
- a) any costs associated with the de-installation, re-installation, delivery, handling, freighting, transportation of the product or any part thereof or replacement and does not extend to any damage or loss occurring during, or associated with, transit. Insurance against such loss or damage is the responsibility of the customer.
- b) missing remotes or other accessories, trims, brackets or installation components, physical damage or breakages to any part of the product after the purchaser or their agent has taken delivery of the product.
- c) any defect or injury caused by or resulting from incorrect installation, misuse, abuse, neglect, accidental damage, improper voltage, or any alteration which affects the reliability or the performance of the unit, not attributable to faulty manufacture or components.
- d) faults or damage to the product caused by foreign objects or substances including coins, bra wires, jewellery; hair pins, nails, spillages and blockages.
- e) faults or damage caused by pests such as rats, mice or cockroaches.
- f) damage to or faults with video heads, audio heads, lasers, or stylus resulting from wear and tear in normal use; dust or other particles on LCD lenses.
- g) loss or damage to CDs, DVDs, video tapes, or other storage media or the loss of stored data on hard drives.
- h) any consequential damage, such as water damage or loss of perishables such as food.
- i) consumables, such as light bulbs, filters, deodorizers, batteries, fuses.
- j) where the product is operating in accordance within the manufacturer's specifications or instructions on how to use the product.
- k) where the user has maladjusted the controls or settings or failed to follow operating instructions, modified the product, used accessories not approved by the manufacturer, or used the product for a purpose for which it was not intended by the manufacturer.
- l) faults caused by acts of God, mains supply defects, external interference or defective or inadequate antenna systems or cable service.
- m) in-home service surcharges where the product is located outside of the Sydney metropolitan area or more than 15 km from the place of purchase;
- n) corrosion or any defect caused by it;
- o) faults, damage or losses caused by incorrect, faulty or sub-standard installation work by third parties;
- p) service charges where the reported fault was not caused by a fault in the product;
- q) any extra costs incurred by us to access and safely carry out service on any product, and especially any air conditioning product where the outdoor unit is not mounted at ground level.
7. Customers or their representatives must be available during normal business hours for the service agent to carry out the service call, and if the service agent is unable to carry out the service because the customer or their representative is not at the location of the product at the agreed time or unable to give the service agent access to the product for reasons within the responsibility of the customer or their representative, the customer will be liable for a fee for the futile service call.
8. Repair or replacement under the terms of the warranty does not give right to extension or a new beginning of the period of warranty.
9. Repairs or replacement may be carried out with functionally equivalent reconditioned parts or equivalent part. Parts that are replaced become the property of Factory Plus.
10. Any tampering with the product or unauthorised service carried out on the product voids the warranty.
11. This warranty is void if the Factory Seconds barcode label on the product is missing, broken, defaced or tampered with in any way.
12. This warranty is void if the product was not installed by a person holding a valid licence to do so or if the customer is unable to provide the name and licence number of the person who installed the product.
13. Promotions arranged by the Manufacturers are not valid for any products purchased from Factory Plus.
14. Unless otherwise specified to the customer, the benefits conferred by this warranty are additional to the guarantees, rights and remedies applicable to the product under the Australian Consumer Law.
We can ship 80% of products Australia wide, including Television, Home Entertainment, Cooking, Air Conditioning, Computer Products, Vacuums. Most products generally have their original carton or a generic replacement which allows us to ship your item safely to your door step. We do have limitations on larger Factory Seconds items, e.g.
Fridges, Washers and Dryers due to the carton being removed during the Quality Assurance stage, and generally, we only ship these items to Sydney, Wollongong, Central Coast and Newcastle Only. However on request, we can assess the service area and confirm if we can ship to you, or we can also offer you Brand New Fridges and Washers instead.
If you have any delivery quote requests or any other enquiries, please email sales@factoryplus.com.au or contact us via our online chat facility.

FactoryPlus accepts payment online via Paypal, Zip Money, Afterpay, Stripe (Credit Card) and Bank Deposit. Please note if you pay by Bank Deposit (transfer) please use your Order ID as a reference, or if unknown, your Surname. If you hold your end of the deal and pay quickly we will prepare your item for shipping and provide tracking once your item is picked up by the transport company.
- Orders & Delivery related enquiries email: sales@factoryplus.com.au
- Warranty & Return related enquiries email: service@factoryplus.com.au. Phone number: (02) 9191 0608
- All other enquiries email: admin@factoryseconds.biz
- For Urgent Warranty related enquiries, please call your place of purchase
Campbelltown (02) 9742 6299 (Option 1) or Albion Park (02) 9742 6299 (Option 2) Rockdale (02) 9742 6299 (Option 3) or Lidcombe (02) 9742 6299 (Option 4) or Thomastown (02) 9742 6299 (Option 5) )
Dear Valued Customers,
At Factory Plus, we’re dedicated to improving every step of your shopping journey - and that includes making shipping clearer, faster, and more transparent.
We’re pleased to announce that our new Shipping Estimator tool is now live across our website. You can now:
- Instantly check delivery costs by entering your postcode directly on each product page
- Receive real-time shipping estimates at checkout, tailored to your address and order contents
This tool is designed to help you make more informed decisions with confidence and convenience.
Please note:
- Large appliances (such as fridges, freezers, and washing machines): Delivery remains limited to Sydney Metro and Melbourne Metro at this time.
- All other products: Australia-wide delivery is available.
If you have any questions or need assistance, feel free to call us on 1300 943 713, reach out via our Contact Us page, or chat with us through our website.
Thank you for choosing Factory Plus - we’re always working to serve you better.
Kind regards,
The Factory Plus Team